Bringing a new product to market can be exciting, but also overwhelming. There’s a lot of work involved in conveying the product’s benefits, and connecting with target consumers. This doesn’t happen in a vacuum, but rather is part of a broader digital transformation, requiring the use of several tools and software solutions.
Clarity Digital uses a number of tools to help our clients manage their product marketing campaigns. Some of our favorites include:
- Project management tools such as Active Collab, Monday, Jira, or Asana.
- Product roadmap management software like Gocious or Aha.
- SEO/SEM tools like SEMrush.
- Call tracking software like CallRail.
- Marketing tools, whether HubSpot or Salesforce.
- Various survey tools such as Survey Monkey.
- All Google products such as Google Forms, Google Tag Manager, Google Analytics, and so forth.
- Various collaboration tools such as Zoom, Google Meet, Microsoft Teams, and beyond.
- Analytics tools such as Hotjar, Head Analytics, Optimizely, and Google Analytics 360.
- Data visualization software such as Tableau, Google Data Studio, or Power BI for creating interactive dashboards to study insights.
To learn more about these tools, or about the broader importance of digital transformation, connect with Clarity Digital today.
10 Tools Clarity Digital Uses for Successful Product Marketing Campaigns
Bringing a new product to market can be exciting, often representing the culmination of many years’ hard work. It can also be overwhelming. There’s simply a lot to think about, from demonstrating the product’s viability to making inroads with target consumers.
Thankfully, there are a number of tools that can make your product marketing campaigns more efficient and successful. Here at Clarity Digital, we’re pleased to use best-in-class product marketing tools on behalf of our clients, ensuring their campaigns run smoothly and yield the desired results.
Our Top 10 Product Marketing Tools
1. Project Management Tools
Successful product marketing requires you to have all hands on deck. You’ll need to coordinate and collaborate with Web developers, your SEO team, your PPC team, sales, and more. A good project management interface will keep everyone on the same page, facilitating the timely meeting of deadlines and highlighting shared standards and expectations. Our team is comfortable working across almost any project management ecosystem, though we’ve noted a few of our personal favorites below:
- Active Collab (we use this in our own agency for internal staff and projects)
- Monday.com, a very solid project management tool that goes beyond just that.
- Jira by Atlassian, ideal for technical projects.
- And the list goes on…
2. Product Roadmap Management Platforms
When launching a new product, having a product roadmap in place is crucial. Going above and beyond project management software, tools like Gocious and Aha allow you to chart your product development from each stage to the next, and ultimately to ensure you’re meeting your objectives with regard to messaging, launch time, and revenue expectations.
3. Marketing Analytics Tools
We’re drawing special attention to SEMrush because we’ve found it to be more than just an SEO or search marketing tool. It’s actually much more comprehensive and robust, providing clarifying marketing insights that can guide your product go-to-market strategy.
4.Call Tracking Platforms
Call tracking software allows you to keep tabs on any potential leads, nurturing them to the point where they turn into conversions. We’ve found CallRail to be far and away the best call tracking tool on the market. With CallRail you gain access to complex analytics from previous customer interactions, allowing you to enhance and personalize your sales and marketing approach.
5. Marketing Automation Platforms
There are a number of marketing software suites that can help you spread the word about your new product. For smaller businesses, the tool we recommend is HubSpot. For enterprise-level clients, we opt for Salesforce.
HubSpot provides an easy and intuitive interface that helps you understand your customers better and execute your marketing campaigns with greater precision.
Salesforce allows for some of the same strategic advantages, but is better for accommodating higher customer volume.
6. Survey Platforms
To effectively market any product, it’s critical to know the intended audience, gauging their needs, values, preferences, and pain points. First-party data, as obtained through direct consumer surveys, can guide your marketing efforts, equip your sales team, and even assist your customer service representatives to be nimbler and more responsive. There are a number of great survey tools to choose from, but the one we like most is Survey Monkey.
7. Google Marketing Suite
This is Google’s world; we’re only living it. Whatever your thoughts about the search giant, it’s fruitless to argue against their market dominance, the extent to which they control how consumers find information on the Web.
As such, it’s in the best interest of marketers to take full advantage of Google’s marketing toolkit. Google’s products work well, they’re usually free, and they often come with built-in SEO advantages. We’ll especially highlight the value of using Google Forms, Google Tag Manager, and Google Analytics.
8) Collaboration Tools
When you engage a digital marketing agency like Clarity Digital to help you bring a product to market, consistent communication is invaluable. Our team is flexible enough to use whatever collaboration tool you’re most comfortable with, meeting and strategizing over Zoom, Google Meet, Microsoft Teams, or whatever else.
9) Web Analytics Tools
One of the things we’ve always emphasized at Clarity Digital is the importance of data. Having access to real numbers and statistical trends can help you bring laser focus to your campaign, allocating resources where they’ll make the greatest impact. Specifically, access to robust analytics can help you assess where your traffic, leads, and conversions are truly coming from.
Our data-first approach means we’re comfortable working in a number of analytic ecosystems. Some of our favorites are Hotjar, Heap, Optimizely, and Google Analytics 360, all of which can be game changers for providing true digital clarity.
10) Data Visualization Platforms
Having data and analytics is one thing. Actually having the capacity to study and evaluate them, drawing actionable conclusions, is something else. There are several programs that provide interactive reports that our clients typically find quite helpful. Consider Tableau, Looker Studio, or Power BI.
Transform Your Approach to Product Marketing
Product marketing doesn’t happen in a vacuum. It happens within the context of a broader digital transformation effort. With years of experience facilitating digital transformation on our clients’ behalf, Clarity Digital is a trusted partner for small businesses and enterprise-level corporations alike. We’d love to tell you more about the tools and strategies we can employ on your behalf. Set up a consultation call with our team today.
