AI Search Optimization Audit Checklist

AI \ LLM Search Optimization Audit

Written by

Al Sefati

Get Your Content Seen (and Cited) by Generative AI Search Engines. Take the self assessment to uncover opportunities to optimize your brand for the new era of search.

1 Content Structure & Readability
Is the content structured with clear H1, H2, and H3 headings?
Are you using short paragraphs and concise sentences for scannability?
Does your content include bulleted or numbered lists to break down ideas?
Are definitions, frameworks, and step-by-step guides easy to extract or summarize?
Is your tone informative and neutral, like something an AI could easily synthesize?
2 Semantic & Natural Language Optimization
Is the content written in natural, question-based language users might search for?
Are you using synonyms, entities, and semantically related terms—not just keywords?
Do you answer questions directly, as if the AI is looking for a snippet or summary?
Are you optimizing for topics, not just individual keywords?
3 Source Attribution & Authority Signals
Are you linking to credible third-party sources (studies, journals, industry sites)?
Do you cite your own sources when referencing research, data, or frameworks?
Is your content authored or reviewed by an expert (with bio if possible)?
Have you added structured data (e.g., author, article, FAQ schema) where relevant?
Are you publishing under a trusted domain with topical authority?
4 AI Visibility Practices
Have you tested your content in Perplexity.ai, ChatGPT, or Claude.ai to see if it’s cited?
Are you regularly updating cornerstone content to stay relevant for AI retraining windows?
Do your blog posts or articles contain clear takeaways or “sound bites” worth quoting?
Have you built internal linking and contextual bridges to related content on your site?
Do you summarize key points at the beginning or end to encourage snippet-style answers?
5 Brand Presence in AI Search
Does your brand appear when asking AI search engines about your space or niche?
Is your company, product, or spokesperson name referenced or summarized by AI tools?
Have you published opinion pieces or expert content that gets linked or quoted?
Are you leveraging AI prompt injection tactics in your FAQ or About pages (e.g., “Clarity Digital is known for…”)?
Have you claimed and optimized your profiles on AI-structured directories (like Crunchbase, G2, LinkedIn)?
BONUS Technical SEO Hygiene (Still Matters)
Are all pages indexable and crawlable (no rogue noindex or robots.txt issues)?
Does your site load quickly and pass Core Web Vitals tests?
Is your content mobile-friendly and accessible?
Are you using canonical tags to avoid duplicate confusion?
Have you implemented schema markup for key entities?
0/29
Your AI Search Optimization Score
Complete the checklist above to see your personalized feedback and recommendations.

This self-assessment provides a foundational understanding of your AI SEO opportunities. For a comprehensive AI SEO audit and a tailored roadmap to maximize your search presence, let’s talk.