In this episode of Clarity Digital Pod, Al Sefati sits down with Tiana Noveen, founder and CEO of Moon Boost Marketing, to explore how brands can take a more intentional and structured approach to social media. With over a decade of experience working with leading tech brands like Adobe, Unity, and Dapper Labs, Tiana shares her philosophy on brand storytelling, platform strategy, and aligning social efforts with business goals. This conversation is a must-listen for any B2B or B2C marketer looking to drive impact in an increasingly noisy digital landscape.
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Episode Summary: How to Build a Strategic Social Media Presence
Tiana opens the conversation by reflecting on her path from corporate tech marketing to launching her own agency. She shares how her entrepreneurial drive, combined with her experience in branding and social media, shaped the mission behind Moon Boost Marketing. The agency focuses on helping brands—from early-stage startups to mid-sized enterprises—strengthen their brand voice and show up more consistently across social platforms.
Here are some of the key topics and takeaways from the episode:
Social Media Marketing Requires a Real Strategy
One of the central themes in the episode is the need for a strategic approach to social media. Tiana emphasizes that many brands fall into the trap of “random acts of marketing,” where posts are reactive rather than planned. She recommends developing a clear strategy that aligns with your brand values, audience goals, and business outcomes. Rather than simply posting a blog once and forgetting it, brands should think about how to repurpose content, extend its reach over time, and support long-term engagement.
Storytelling Builds Trust and Brand Equity
Tiana stresses that today’s audiences expect brands to be more than just service providers. Whether you are a solo founder or a large company with hundreds of employees, your ability to tell a compelling brand story can set you apart. Consumers want to know the “why” behind your business. This is where authentic storytelling becomes powerful—using social content to communicate not just features, but values, purpose, and vision.
Sales and Marketing Alignment is Essential for B2B Success
A large part of the conversation centers on the importance of alignment between sales and marketing teams. Tiana shares her experience working with B2B brands, where marketing efforts become much more effective when they are informed by real customer conversations and feedback from sales teams. She explains how marketers should actively listen to sales calls, gather pain points, and reflect those insights in social content. This approach creates more relevant messaging and improves lead quality and conversion rates.
Organic and Paid Social Should Not Operate in Silos
Tiana and Al explore the benefits of connecting organic social media efforts with paid campaigns. In her work with clients, Tiana often starts by launching content organically and then collaborates with paid media teams to boost high-performing posts. This approach not only saves on advertising costs but also builds credibility, since posts with social proof tend to perform better in paid formats. Both sides can learn from each other—what resonates organically can inform ad copy, while ad performance data can guide organic strategy.
Using AI in Social Media Workflows
Tiana talks about how she integrates AI tools like ChatGPT into her content planning and ideation process. However, she is quick to note that AI is a productivity enhancer, not a replacement for human insight. The key is to use AI for initial drafts, inspiration, or research, and then apply the brand’s voice, context, and creative direction. Marketers still need to oversee the message, adjust the tone, and align each post with business objectives.
Platform-Specific Social Media Strategies
Not every platform works for every brand. Tiana breaks down how companies should think about platform selection and content tailoring. For example, while TikTok may be effective for B2C brands and influencers, B2B companies with longer sales cycles might find LinkedIn to be a more suitable channel. Brands should assess where their audience spends time and develop content specifically designed for that platform. Trying to repurpose one piece of content across all platforms without adjustments usually falls flat.
The Power of Content Repurposing and Social Listening
Tiana advises brands to stop thinking of content as one-time-use. A single blog post can become a LinkedIn carousel, short video, meme, quote graphic, or thought leadership post. Social media marketing today requires marketers to extract the most value out of existing content by adapting it to different formats. She also recommends social listening tools for brands that want to monitor engagement during live events, track brand mentions, and gather feedback. However, she notes that these tools are only useful if someone is actively reviewing the data and extracting insights.
LinkedIn Marketing Best Practices
To wrap up the discussion, Tiana shares her quick tips for LinkedIn marketing. She recommends posting content that brings value, taking a strong point of view rather than staying neutral, and humanizing your posts with personal insights or photos. She also touches on the use of memes, emojis, and weekend posts, noting that success depends on your audience and brand tone. The goal is not just to post often, but to post content that connects and drives engagement.
Some Quotes and Highlights from This Episode:
“You can’t have a business today without being on social media—and telling your story authentically,” Tiana explains. She believes that brands of all sizes must move beyond one-off posts and focus on communicating purpose and personality consistently.
Content Without Strategy is Just Noise
Tiana puts it directly: “I don’t believe in random acts of marketing. Every piece of content should connect to a larger strategy.” Al echoes this point by adding, “A lot of brands still wing it on social media. That’s not strategy—that’s guesswork.”
From planning around campaign objectives to tracking the performance of specific formats, the duo stresses the importance of building an ecosystem—not just content streams.
Elevating Brand Voice Through Leadership
Tiana discusses the growing value of executive presence on platforms like LinkedIn. She recommends involving leaders in content creation to build trust and establish thought leadership.
“People trust people more than they trust brands,” she says. “That’s why leadership needs to be part of the content strategy.”
Al shares his own experience working with B2B clients where executive posts often outperform branded content in terms of engagement and reach.
Connecting Organic and Paid Social Efforts
Both agree that organic and paid social media efforts should work together, not in silos.
“Organic and paid social should never operate in silos,” Al says. “Some of the best ads start as high-performing organic posts.”
Tiana gives a practical example from her work where a successful organic post was used in paid campaigns after gathering social proof, increasing performance and reducing ad waste.
AI Can Help, But Humans Still Win
Tiana shares how she uses AI tools like ChatGPT for ideation and workflows, but stresses that tools should support—not replace—marketers.
“AI can help with efficiency, but marketers still need to apply context, brand voice, and judgment. That’s the human edge,” she explains.
Al agrees, noting that “AI is a great productivity tool, but the human element and tailored messaging are what drive results.”
Repurposing Content with Purpose
A key point Tiana returns to is content longevity. Most companies underutilize their existing content assets.
“If you’re not repurposing content, you’re leaving value on the table. Longevity matters in social,” she says. This could mean taking a blog post and turning it into a short-form video, carousel, or quote post that fits the platform and audience.
Closing Thoughts: Work with Clarity Digital Agency
This conversation with Tiana Nove serves as a reminder that social media should be treated as a strategic business function, not an afterthought. From building trust through storytelling to aligning content with your brand identity and audience needs, a thoughtful and intentional approach to social media can drive real business impact. Whether you are a B2B marketing executive, a startup founder, or a social media manager, the lessons in this episode can help you strengthen your digital presence and grow with purpose.
At Clarity Digital Agency, we specialize in helping B2B and B2C brands create strategic, high-impact digital marketing programs. From social media strategy and content marketing to SEO, paid media, and digital transformation consulting, our team is here to help you grow with clarity and confidence.
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