From 2017 to 2023, our team partnered with iAccidentLawyer, a leading personal injury law firm, to drive measurable growth through a full-funnel digital marketing strategy. Our engagement focused primarily on Local SEO and Google My Business (now Google Business Profile) optimization, along with Search Engine Marketing (SEM), Local Service Ads (LSAs), retargeting campaigns, and a tailored content marketing strategy.
This integrated digital approach helped iAccidentLawyer significantly increase their visibility in high-intent local markets, drive quality leads, and establish a dominant presence across Southern California and other target regions.
Scope of Work
- Local SEO: Consistent optimization of Google Business Profiles across multiple office locations.
- SEM & LSA Strategy: Management of high-performance paid search and Local Service Ads campaigns tailored for legal services.
- Content Marketing: Publishing geo-targeted and legal-intent blogs and landing pages.
- Social Retargeting: Implemented retargeting ads via Meta and Google Display Network to re-engage website visitors and maximize ROI.
- Technical SEO: Ongoing audits and implementation for site speed, mobile optimization, and schema enhancements.
Key KPIs & Results (2017–2023)
| Metric | Growth |
|---|---|
| Google Business Profile Views | +420% increase in total profile impressions |
| Local 3-Pack Rankings | 8x increase in top 3 local map pack placements |
| Organic Traffic | +275% YoY growth from 2017 baseline |
| Leads from Organic Search | 3.5x increase in form submissions & phone calls |
| LSA Click-to-Lead Ratio | Averaged 23% across multiple markets |
| Retargeting CTR | Maintained a strong 1.8%–2.3% CTR across campaigns |
We also supported conversion-focused landing pages with clear CTA placement, resulting in a 38% improvement in lead conversion rate on mobile traffic over a 3-year span.
Strategic Highlights
- Local SEO efforts prioritized NAP consistency, review generation, and citation building, which helped improve Map Pack visibility across 20+ service areas.
- LSA campaigns were calibrated to align with office coverage areas and intake availability, leading to cost-effective case acquisition.
- Legal-specific content creation, including FAQs, settlement guides, and injury-type landing pages, ensured organic visibility for a wide range of high-intent keywords.
- Collaboration with the client’s internal intake team allowed for continuous optimization of lead quality and close rate tracking.
Post-Engagement Transition & Relationship
In 2023, iAccidentLawyer underwent a change in ownership and internal restructuring. Much of their digital marketing was brought in-house. However, due to the trust built over six years, we continue to maintain a positive working relationship with the new operating managers and serve as an external consulting partner as needed.
This long-term partnership is a prime example of how sustained, integrated digital marketing—especially in high-competition verticals like legal—can yield exponential local growth when SEO, paid, and content efforts are aligned with business goals. Our strategic involvement helped establish iAccidentLawyer as a dominant force in their category while building a digital foundation that continues to deliver value post-engagement.