A Discussion with Expert Akvile DeFazio
In the latest episode of the Clarity Digital Podcast, Al Sefati welcomes Akvile DeFazio, President of Akvertize, a leading social media advertising agency. With over 17 years of experience in paid media and a decade running her own agency, Akvile shares invaluable insights into modern advertising strategies, creative tactics, and the role of AI in today’s marketing landscape.
Key Highlights from the Podcast
- Meta Ads as a Foundation
Akvile explains why Meta (Facebook and Instagram) remains the cornerstone of many advertising strategies. Its advanced targeting options, AI-driven optimization, and cost-effectiveness make it a preferred choice for brands across industries. However, she emphasizes the importance of diversifying ad spend to avoid over-reliance on a single platform. - The Shift to Creative Strategy
With AI streamlining targeting, the focus has shifted to creative assets. Akvile highlights the growing importance of compelling visuals, engaging video content, and user-generated content to drive conversions and build trust with audiences. - AI as a Marketer’s Ally
From generating ad copy to analyzing data, Akvile shares how AI tools like Jasper and Julius AI have transformed her workflows. These tools not only enhance efficiency but also uncover valuable insights for campaign optimization. - Overcoming Challenges in Advertising
Akvile offers practical solutions for dealing with common issues like knockoff brands, attribution gaps, and targeting limitations. Her data-driven approach and creative problem-solving help clients achieve measurable results. - Finding and Engaging the Right Audience
Through techniques like custom audiences, Advantage+ targeting, and retargeting strategies, Akvile demonstrates how to identify and connect with ideal customers, ensuring campaigns are both cost-effective and impactful.
Takeaways for 2025 and Beyond
Akvile encourages marketers to embrace AI, consolidate campaigns, and lean into collaborative strategies for omnichannel success. As platforms evolve, she stresses the importance of staying adaptable and focusing on storytelling to connect with audiences more effectively.
About the Our Guest Akvile DeFazio
Akvile DeFazio is the founder and president of Akvertize, a Los Angeles-based social media advertising agency specializing in Meta, TikTok, LinkedIn, Pinterest, and more. Her agency serves a diverse clientele, including eCommerce, travel, and consumer lead generation brands. Learn more at www.akvertise.com or follow her on LinkedIn.
