Gooten
www.gooten.com
In 2019, Gooten engaged Clarity Digital, then operating as Sefati Consulting, through a third-party…
Paid Advertising
Ads That Convert
Digital Advertising Services that Perform
Transform paid advertising campaigns into revenue powerhouses that deliver measurable results. Ads that convert by design, not by chance—strategically crafted to command attention across every digital touchpoint, from high-intent search platforms like Google and Bing to visually captivating display networks, performance-driven campaigns, and targeted paid social media placements across major platforms. Each impression, whether native, display, search, or social, is optimized through intelligent AI analytics that continuously refine targeting precision, while campaign architecture benefits from veteran marketing expertise that understands both the science and art of digital persuasion. The result: advertising investments that consistently drive qualified traffic, meaningful engagement, and bottom-line growth across the entire digital ecosystem.
Full Funnel Digital Advertising Services
Paid Search Advertising – Paid search campaigns put your brand in front of buyers who are already searching for a solution. We build and manage high-performing campaigns across Google Ads and Microsoft Advertising, using strategic keyword segmentation, smart bidding, and conversion-focused ad copy to drive quality traffic that converts. Every campaign is connected to robust tracking and aligned with your acquisition cost targets, ensuring your spend translates into measurable outcomes.
Display & Performance Advertising – Display advertising isn’t just about impressions—it’s about staying visible throughout the customer journey. Our approach combines the Google Display Network, YouTube, and Performance Max with select premium inventory to reach audiences with compelling visuals and timely messaging. From remarketing sequences to dynamic creative rotations, we design campaigns that boost awareness and guide prospects toward conversion—without wasting budget on unqualified clicks.
Paid Social Advertising – Social media platforms are no longer just for engagement—they’re critical performance channels. We build and optimize paid social campaigns across Meta, LinkedIn, TikTok, Pinterest, and X to reach defined audiences with messaging tailored to their platform behavior. Whether it’s B2B lead generation on LinkedIn or ecommerce retargeting on Instagram, we map every campaign to your funnel stages and use real-time insights to adjust creative, placements, and budget allocation for maximum impact.
Native & Programmatic Advertising – For brands looking to scale intelligently, native and programmatic ads offer reach without compromising precision. We execute campaigns across platforms like Taboola, Outbrain, The Trade Desk, and Google Ad Manager, pairing native formats that blend seamlessly into editorial content with AI-powered programmatic systems that bid in real time. The result is scalable reach, lower CPMs, and smarter placements that drive engagement without overwhelming your audience.
Creative Strategy & Dynamic Testing – Ad creative is more than aesthetics—it’s performance-critical. We support or lead creative development by aligning visuals and messaging to user behavior and platform standards. From motion-driven TikToks to carousel retargeting ads, we test and iterate creative elements continuously to find what works—and we act fast when something doesn’t. Every asset is built with conversion, clarity, and context in mind.
Measurement, Attribution & Optimization – Tracking matters as much as targeting. We implement a full measurement framework from day one, including server-side tagging, GA4, event tracking, and CRM integrations. Our reporting doesn’t just show CTRs or CPMs—it maps activity back to pipeline, conversions, and cost per opportunity. With regular audits and data-driven optimization, we eliminate waste and double down on what delivers business results.
Paid Media Strategy Funnel Mapping – Most campaigns underperform because they start without a strategy. We begin every engagement by understanding your buyers, current media mix, and where your funnel is leaking. From there, we build a roadmap that aligns platforms, creative, messaging, and budget with your business objectives—whether you’re entering new markets, scaling existing campaigns, or rebuilding from the ground up. Every move is intentional, and every dollar is tracked.
Who We Work With
Our digital advertising services are designed for organizations that treat media spend as a strategic growth lever. We partner with established B2B brands refining their positioning and demand gen engines, B2C and DTC companies scaling acquisition and retention, funded startups preparing for structured growth, and mission-driven nonprofits focused on measurable digital impact. Most of our clients invest six to seven figures annually in paid media, with some exceeding eight figures—reflecting the level of scale, complexity, and performance they expect from a partner like Clarity Digital.
Portfolio
Client Testimonials
Rave Reviews from the VIPs - Our Clients!
Al’s extremely passionate and knowledgeable about SEO (and search marketing) and I admire the courage and entrepreneurial spirit he had to bet on himself and start his own agency.
Having worked with Al on multiple projects, he’s an SEO/SEM wizard. I supplied the content, Al used it to get us from buried on page six of Google to the top search result
We can not recommend Clarity Digital high enough to companies small or large. Our company occupies a very unique niche in the market, and they have made certain to isolate the tools and strategies that work best for us. They are thorough, responsive, accommodating -a partner to us in the truest sense. If you seek to maximize the benefits available from the complex matrix of Google marketing products, then Digital Clarity’s expertise is an essential asset.
I’ve had the pleasure of using Sefati & Co. for a number of our clients and they’ve all been fully satisfied with the services. I will certainly recommend for SEO, SEM and digital marketing.
Al is as passionate as it gets when it comes to search engine optimization and marketing. He’s familiar with most of the enterprise platforms for managing and improving keyword rankings, savvy at reporting, and outstanding at troubleshooting. As a leader, he’s firm but patient, generous, but excellent at setting boundaries and expectations, and always leads by an example. Al is an exemplary SEO and wonderful to work with.
Sefati & Co comes highly recommended. My team has worked with them for years & have always received a high-quality experience. They possess deep expertise & know-how to get results!
Al Sefati and his team at Clarity Digital have been exceptional partners in enhancing our online presence, driving growth at GetMyAuto.com, and helping us create SEO-friendly websites for our dealership clients. In addition, their digital marketing expertise has significantly improved our search engine rankings and increased leads and sales. We highly recommend their services to any business looking to succeed in the digital landscape.
Al (Sefati) is an invaluable digital (marketing) partner. He was able to take a brand with relatively no digital presence and quickly increase site traffic and leads utilizing his astute digital strategies in a very short period of time.
I have enjoyed working with Al on several projects including Google Ads, SEO and Facebook Advertising. I appreciate his level of expertise and attention to details and his ability to be flexible to tweak and optimize campaigns as we examine reports together.
As a leader, he (Al) is firm but patient, generous, but excellent at setting boundaries and expectations, and always leads by an example. Al is an exemplary SEO (expert).
Al is a great strategist who really understands not just how to apply SEO best practices, but how to tie them to real business goals and drive meaningful results.
Al Sefati worked for my company a few years ago as our SEO expert. He did a fantastic job. Al was very detailed oriented and had very high standards and integrity as well as a great work ethic.
We have worked with Sefati & Company for the last five years, and Al Sefati and his expert team have proven time and time again to be an invaluable SEO partner to Grammar Chic.
Al is very knowledgeable about SEO. He is not afraid to get into details & he is very data oriented also a good SEO evangelist who helps organizations to adopt SEO best practices.
Al combines expertise with sincerity which is very uncommon. When working with Al, you can always be confident in his expert recommendations and non-evasive approach. The consulting world is full of idea people; Al has the skills to propose ideas and DO them as well.
Get in touch
We work with clients nationwide by offering our full suite of digital marketing solutions. Let’s begin making your business more profitable with tailored strategy and optimization. Book a free consultation by filling out this form. We’ll let you know what it should cost and determine if we’re the right agency for you.
Clarity Digital Agency
200 Spectrum Center Drive
Suite 300
Irvine, CA 92618
Recent Articles
Check out some of our helpful articles.
