CRO & Web Optimisation
Faster sites rank higher — and convert better
A one-second delay in page load time reduces conversions by up to 7%. We diagnose and fix performance issues that are costing you rankings and revenue — across Core Web Vitals and beyond.
Key Benefits
- Improved Core Web Vitals scores
- Higher Google search rankings
- Lower bounce rates
- Better mobile performance
At a glance
Speed Optimisation, visualized
A quick visual summary of how speed optimisation is scoped, delivered, and measured at Clarity Digital.
4+
Deliverables in scope
4
Outcomes you can track
4
Steps in our process
100%
Transparent reporting
Where the work goes
Typical effort split across the deliverables in this engagement.
- Strategy & planning38%
- Build & execution25%
- Measurement & insight25%
- Optimisation & growth13%
Outcomes you can expect
The benefits this engagement is designed to deliver, ranked by typical impact.
Typical agency vs Clarity Digital
How our approach to speed optimisation differs from the industry default.
| Typical agency | Clarity Digital | |
|---|---|---|
| Reporting | Vanity metrics in monthly PDFs | Live dashboards tied to revenue |
| Team | Junior account managers | Senior strategists on every account |
| Decisions | Opinion-led, channel-siloed | Data-led, integrated across channels |
| Ownership | Agency keeps assets & tools | You own all assets and accounts |
| Iteration cadence | Quarterly reviews | Weekly tests, monthly insight reviews |
What's included
Everything you need to see real results — delivered with transparency and rigour.
- 1Site speed audit (Core Web Vitals focus)
- 2Prioritised optimisation roadmap
- 3Technical implementation
- 4Before/after performance report
Why Clarity Digital?
- No black-box reporting — you see exactly what we do and why
- Senior strategists on every account, not junior account managers
- Data-first — every recommendation is backed by evidence
- Integrated thinking across every channel we manage
- You own all assets, accounts, and data from day one
Frequently Asked Questions
Does page speed really affect rankings?
Yes. Core Web Vitals are a confirmed Google ranking factor. Beyond rankings, faster pages also directly improve conversion rates and reduce bounce.
What CMS and platforms do you optimise?
We optimise WordPress, Shopify, Webflow, and custom-built sites — both front-end performance and server/infrastructure improvements.
Other CRO & Web Optimisation services
Trusted by Leading Brands
Real results from real clients.
"We implemented every suggestion and the results have been real — Core Web Vitals went from failing to passing, Total Blocking Time dropped by more than 50%, and our product content is now loading 47 times earlier on the page than before. Al has a way of cutting through the noise and getting to what actually matters, and that's not easy to find."
"Working with Digital Clarity was one of the best decisions I made for my business. Al is incredibly knowledgeable, responsive, and truly invested in helping you succeed."
"We have been working with Al and his team at Clarity Digital Agency for a few years. They have been a great SEO agency for us and we have seen tremendous amount of growth in organic visibility and leads."
From the Blog
CRO & Web Optimisation insights and analysis
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The Power of Humor in Marketing
Learn how humor enhances marketing in this podcast with Mike Albanese and why AI can't replace creativity.
Ready to get started with Speed Optimisation?
Book a free brand assessment and we'll map out a tailored approach for your business.
Free Brand Assessment