Insights & Resources

Expert perspectives on SEO, AI marketing, paid media, and digital strategy from the Clarity Digital team.

Clarity Digital Agency

Everyone Sells, Including AI: Nurture, Retail Media, and AI Governance with Mark Kapczynski

Podcasts

Everyone Sells, Including AI: Nurture, Retail Media, and AI Governance with Mark Kapczynski

Al Sefati and new co-host Delilah Adrian sit down with Mark Kapczynski, founder of Kontrol Media and author of Everyone Sells, Including AI. The conversation covers why every function is in sales, the lost art of mid funnel nurture, what is actually working in retail and commerce media, and why AI governance is now non negotiable for marketing teams.

Al Sefati 12 min
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Clarity Digital Agency

AI Governance for Marketing Teams: Why Digital Marketing Now Sits at the Front of the Enterprise

AI Strategy

AI Governance for Marketing Teams: Why Digital Marketing Now Sits at the Front of the Enterprise

Marketing teams — especially digital — are the highest-volume users of generative and agentic AI inside most enterprises. This is the practical AI governance framework Clarity Digital installs with CMOs: seven pillars, a 30 day rollout, a one page policy, and the risks to plan for. Includes a gated AI Governance Playbook PDF.

Al Sefati 11 min
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Clarity Digital Agency

SEO for YMYL and E-E-A-T in 2026: Why Reviews, Ratings, and Brand Sentiment Now Decide Who Ranks

SEO

SEO for YMYL and E-E-A-T in 2026: Why Reviews, Ratings, and Brand Sentiment Now Decide Who Ranks

For YMYL topics like finance, health, legal, and major purchases, the bar for ranking and getting cited by AI search has fundamentally changed. E-E-A-T is no longer a content checklist. It is an external reputation system built on reviews, ratings, brand sentiment, and verifiable expertise. Inside the 2026 field guide, the trust signal stack, and the operating model that wins.

Al Sefati 12 min
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Clarity Digital Agency

The 2026 D2C Ecommerce Marketing Playbook: Eight Strategies Reshaping How Brands Acquire and Retain Customers

Ecommerce

The 2026 D2C Ecommerce Marketing Playbook: Eight Strategies Reshaping How Brands Acquire and Retain Customers

AI chatbots and AI browsers doubled their share of holiday ecommerce traffic in one year, ChatGPT Instant Checkout reaches 900M weekly users, and Google's agentic commerce protocol launched with Walmart, Target, and Shopify. Inside the eight strategies enterprise D2C brands should be executing in 2026, the budget rebalance, and a 90-day CMO action plan.

Al Sefati 16 min
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