For Agencies
Digital PR for Agencies
Earned coverage, branded mentions, and authority signals your clients can see in search and in AI answers
The short answer
Digital PR for agencies is an outsourced earned-media service where a specialist partner runs journalist outreach, branded-mention campaigns, and citation cleanup on behalf of an agency's clients. It strengthens three outcomes at once: brand recall, traditional SEO authority, and citation share inside AI answer engines such as ChatGPT, Perplexity and Google AI Overviews.
Most agencies can sell digital PR long before they can staff it. Outreach requires journalist relationships, a newsroom instinct for angles, and the patience to work a pitch list for weeks. Clarity Digital runs that function for agencies as a quiet, white-label department — you keep the client relationship, we keep the inbox.
Every campaign is engineered for three signals rather than one. Editorial links move traditional rankings. Unlinked branded mentions and consistent entity data move answer engines. Review velocity and sentiment move the recommendation layer that decides which brands an AI assistant names when a buyer asks for options.
DR70+
Average authority of target placements
100+
Trusted directories and citation sources managed
5x
Average branded-mention growth in six months
0
Client relationships we ever touch directly
What your agency gets
A PR department without the payroll
Senior outreach strategists, writers, and media researchers on demand, priced per campaign instead of per salary.
Authority that compounds
Tier-1 and trade placements build referring-domain strength that keeps paying off after the campaign closes.
Visible in AI answers
Branded mentions, entity consistency, and aggregator accuracy are the inputs large language models actually read.
Reporting you can forward
Placement logs, authority movement, and AI citation share delivered clean, unbranded, and client-ready.
No channel conflict
We never approach your clients directly and never publish our name in the engagement.
Deliverables
- Authority, mention, and citation baseline for each client brand
- Quarterly campaign calendar with newsworthy angles
- Personalised journalist and editor outreach
- Data-led studies, expert commentary, and reactive newsjacking assets
- Aggregator and directory consistency programme
- Review monitoring across Google, G2, Trustpilot, Capterra and Glassdoor
- Monthly white-label authority and AI-visibility report
How it works
- 1
Baseline
We benchmark each client's backlink profile, branded-mention footprint, entity data, and review sentiment against their three closest competitors.
- 2
Angle development
We build pitchable story angles from client data, executive expertise, and live news cycles, then agree the calendar with you before anything ships.
- 3
Outreach
Personalised pitching to national publications, trade press, newsletters, and podcasts. White-hat only: no PBNs, no paid link networks.
- 4
Entity and citation cleanup
Aggregator submissions, directory accuracy, and structured-data alignment so search engines and LLMs resolve one consistent brand entity.
- 5
Reporting
Monthly placement log, authority deltas, branded-query lift, and AI citation share-of-voice, formatted for your client deck.
Frequently asked questions
Is this white label, or do you appear in front of our clients?
Fully white label by default. Deliverables ship unbranded and we never contact your clients. If you prefer a named specialist on calls, we can join as a member of your team.
How does digital PR help AEO and GEO, not just SEO?
Answer engines weight brands by how often, how recently, and how positively they are mentioned across trusted sources. Unlinked mentions in reputable publications influence whether an AI assistant names your client in an answer, even when no link is passed.
Can you guarantee placements?
No credible partner guarantees editorial coverage, because guaranteed coverage is paid coverage. We commit to a disciplined outreach volume, transparent pitch tracking, and reporting on every response.
What does a campaign cost for an agency?
Agency programmes start at 3,500 dollars per month per client brand, with reduced rates once three or more brands are active. Retainers are monthly and cancellable.
How quickly do placements start landing?
Research and angle development take two to three weeks. First placements typically land in weeks four to eight, with momentum building from quarter two onward.
Which industries do you cover?
Healthcare, financial services, SaaS, e-commerce, legal, real estate, automotive, and nonprofit. If a sector is outside our experience, we will say so rather than learn on your client's budget.
Other agency services
Ready to add this to your service list?
Start with a single brand. We will scope the work, agree the reporting, and stay behind your brand throughout.
Talk to Clarity Digital