Business Strategy
Stand up a CMN or RMN and turn audience into revenue
If you own audience and first-party data, you can sell media. We assess feasibility, model revenue, select the ad technology, design inventory and measurement, and help you onboard advertisers to a commerce or retail media network.
Key Benefits
- Revenue model before technology spend
- Ad stack matched to your scale and roadmap
- Standards for measurement and reporting
- Advertiser onboarding and sales playbook
What is Commerce and Retail Media Network Build-Out?
A commerce or retail media network (CMN or RMN) is an advertising business operated by a retailer, marketplace, or publisher that monetises its own audience and first-party data through on-site, off-site, and in-store ad placements.
At a glance
Commerce and Retail Media Network Build-Out, visualized
A quick visual summary of how commerce and retail media network build-out is scoped, delivered, and measured at Clarity Digital.
4+
Deliverables in scope
4
Outcomes you can track
4
Steps in our process
100%
Transparent reporting
Where the work goes
Typical effort split across the deliverables in this engagement.
- Strategy & planning13%
- Build & execution50%
- Measurement & insight25%
- Optimisation & growth13%
Outcomes you can expect
The benefits this engagement is designed to deliver, ranked by typical impact.
Typical agency vs Clarity Digital
How our approach to commerce and retail media network build-out differs from the industry default.
| Typical agency | Clarity Digital | |
|---|---|---|
| Reporting | Vanity metrics in monthly PDFs | Live dashboards tied to revenue |
| Team | Junior account managers | Senior strategists on every account |
| Decisions | Opinion-led, channel-siloed | Data-led, integrated across channels |
| Ownership | Agency keeps assets & tools | You own all assets and accounts |
| Iteration cadence | Quarterly reviews | Weekly tests, monthly insight reviews |
What's included
Everything you need to see real results — delivered with transparency and rigour.
- 1Feasibility study and revenue model
- 2Ad technology and vendor recommendation
- 3Inventory, pricing, and measurement framework
- 4Advertiser onboarding and sales kit
Why Clarity Digital?
- No black-box reporting — you see exactly what we do and why
- Senior strategists on every account, not junior account managers
- Data-first — every recommendation is backed by evidence
- Integrated thinking across every channel we manage
- You own all assets, accounts, and data from day one
Frequently Asked Questions
What is a retail media network?
A retail media network is an advertising business run by a retailer or marketplace that sells on-site, off-site, and in-store ad placements to suppliers and brands, targeted with the retailer's own first-party shopper data.
What do we need before launching one?
Meaningful traffic or transaction volume, clean first-party data, a measurement plan, and supplier relationships willing to fund media. We validate all four in the feasibility phase.
How long does a launch take?
A pilot with a limited placement set and a handful of advertisers is typically live in three to six months, with broader rollout following once measurement is proven.
Related Services
Services that work best alongside Commerce and Retail Media Network Build-Out.
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Real results from real clients.
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Ready to get started with Commerce and Retail Media Network Build-Out?
Book a free brand assessment and we'll map out a tailored approach for your business.
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