Owned Media
Your most profitable channel — done properly
Email delivers the highest ROI of any digital channel when done right. We manage your email programme end-to-end — from list health and segmentation to campaign strategy and copy — on whichever platform fits your size and stack, from Mailchimp for small teams to Salesforce Marketing Cloud and Braze for enterprise.
Key Benefits
- Higher open and click-through rates
- Strategic list segmentation
- Deliverability optimisation
- Revenue attribution per campaign
- Platform-agnostic: we work in your ESP or help you pick one
What is Email Marketing?
Email marketing is the practice of sending targeted, permission-based messages to a subscriber list to nurture relationships and drive revenue. Modern email marketing combines list segmentation, lifecycle automation, deliverability management, and revenue attribution inside an email service provider (ESP) or customer engagement platform.
Our Approach to Email Marketing
Clarity Digital runs email marketing programmes for both small businesses and enterprise brands. For small and growing teams, we typically build on Mailchimp, Brevo, MailerLite, Constant Contact, ConvertKit (Kit), or Klaviyo for ecommerce, keeping the setup lean and inexpensive to operate. For mid-market and enterprise teams, we work in HubSpot Marketing Hub, Salesforce Marketing Cloud, Adobe Marketo Engage, Braze, Iterable, Oracle Eloqua, Klaviyo, and Customer.io, where the work extends into data models, consent management, deliverability governance, and CRM or CDP integration. If you have no platform yet, we run a short selection process and recommend the ESP that matches your list size, sending volume, data complexity, and budget rather than defaulting to one vendor.
At a glance
Email Marketing, visualized
A quick visual summary of how email marketing is scoped, delivered, and measured at Clarity Digital.
6+
Deliverables in scope
5
Outcomes you can track
5
Steps in our process
100%
Transparent reporting
Where the work goes
Typical effort split across the deliverables in this engagement.
- Strategy & planning50%
- Build & execution20%
- Measurement & insight20%
- Optimisation & growth10%
How the engagement unfolds
Relative time and intensity at each step of our email marketing process.
Typical agency vs Clarity Digital
How our approach to email marketing differs from the industry default.
| Typical agency | Clarity Digital | |
|---|---|---|
| Reporting | Vanity metrics in monthly PDFs | Live dashboards tied to revenue |
| Team | Junior account managers | Senior strategists on every account |
| Decisions | Opinion-led, channel-siloed | Data-led, integrated across channels |
| Ownership | Agency keeps assets & tools | You own all assets and accounts |
| Iteration cadence | Quarterly reviews | Weekly tests, monthly insight reviews |
How Our Email Marketing Process Works
- 1
Audit
We review your list health, past campaign performance, automation coverage, deliverability, and current platform setup.
- 2
Platform fit
We confirm your ESP is right for your stage, or recommend and scope a migration to a better fit.
- 3
Segmentation and data
We build the segments, fields, and integrations that make personalisation possible.
- 4
Campaigns and flows
We plan, write, build, and QA both broadcast campaigns and lifecycle automations.
- 5
Measure and iterate
We report revenue per email, test subject lines and offers, and expand what works.
What's included
Everything you need to see real results — delivered with transparency and rigour.
- 1Email strategy and calendar
- 2Campaign copy and design briefs
- 3List segmentation and hygiene
- 4ESP selection or migration plan
- 5Deliverability and authentication audit (SPF, DKIM, DMARC)
- 6Monthly performance report
Why Clarity Digital?
- No black-box reporting — you see exactly what we do and why
- Senior strategists on every account, not junior account managers
- Data-first — every recommendation is backed by evidence
- Integrated thinking across every channel we manage
- You own all assets, accounts, and data from day one
Key Takeaways
- Small business favourites: Mailchimp, Brevo, MailerLite, Constant Contact, Kit (ConvertKit).
- Ecommerce favourite: Klaviyo, with Shopify, BigCommerce, and WooCommerce integrations.
- Enterprise platforms: HubSpot, Salesforce Marketing Cloud, Adobe Marketo Engage, Braze, Iterable, Oracle Eloqua, Customer.io.
- Platform choice should follow list size, data complexity, and sending volume, not vendor marketing.
Frequently Asked Questions
Which email platforms do you work with?
We work across Mailchimp, Klaviyo, HubSpot, ActiveCampaign, Brevo, MailerLite, Constant Contact, Kit (ConvertKit), Braze, Iterable, Customer.io, Salesforce Marketing Cloud, Adobe Marketo Engage, and Oracle Eloqua. We adapt to your existing stack rather than forcing a migration.
What is the best email marketing platform for a small business?
For most small businesses, Mailchimp, Brevo, or MailerLite cover the need at low cost. If you sell online, Klaviyo is usually the stronger choice because of its ecommerce data and flow templates. If your marketing is content-led, Kit (ConvertKit) is a good fit.
What is the best email platform for an enterprise?
Enterprise selection depends on where your customer data lives. Salesforce Marketing Cloud suits Salesforce-centric organisations, Adobe Marketo Engage and Oracle Eloqua suit complex B2B demand generation, HubSpot suits teams that want marketing and CRM in one place, and Braze or Iterable suit high-volume cross-channel messaging for apps and subscriptions.
Can you migrate us from one email platform to another?
Yes. We handle list and segment migration, template rebuilds, automation recreation, domain authentication, and warm-up sending so your deliverability is protected through the switch.
Can you help with email deliverability issues?
Yes. We audit your sending infrastructure, domain authentication, list health, and content to diagnose and fix deliverability problems.
Do you handle both B2B and ecommerce email?
Yes. B2B programmes focus on lead nurture, sales alignment, and lifecycle scoring. Ecommerce programmes focus on welcome, browse and cart abandonment, post-purchase, and winback revenue.
Related Services
Services that work best alongside Email Marketing.
Other Owned Media services
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From the Blog
Owned Media insights and analysis
Modern Email Marketing Strategies: AI, Deliverability, and Engagement Tactics
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B2B SaaS Content Strategy in the AI Era with Gaby Arora
Al Sefati and Gaby Arora from Smartsheet discuss how B2B SaaS content strategy is evolving with AI, first party data, GEO, AEO, and demand generation.
Winning Content Strategies in the Post-AI Era with Ashley Segura
Ashley Segura shares winning content strategies for the post-AI era of digital marketing.
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