Paid Media
Show up at the exact moment your customers are searching
We manage Google Ads and Microsoft Ads campaigns with a full-funnel approach — from awareness to conversion — optimising every bid, keyword, and creative for maximum return.
Key Benefits
- Lower cost-per-acquisition over time
- Full-funnel campaign architecture
- Advanced bid strategy and automation
- Transparent spend and performance reporting
At a glance
Paid Search (PPC), visualized
A quick visual summary of how paid search (ppc) is scoped, delivered, and measured at Clarity Digital.
4+
Deliverables in scope
4
Outcomes you can track
4
Steps in our process
100%
Transparent reporting
Where the work goes
Typical effort split across the deliverables in this engagement.
- Strategy & planning38%
- Build & execution25%
- Measurement & insight25%
- Optimisation & growth13%
Outcomes you can expect
The benefits this engagement is designed to deliver, ranked by typical impact.
Typical agency vs Clarity Digital
How our approach to paid search (ppc) differs from the industry default.
| Typical agency | Clarity Digital | |
|---|---|---|
| Reporting | Vanity metrics in monthly PDFs | Live dashboards tied to revenue |
| Team | Junior account managers | Senior strategists on every account |
| Decisions | Opinion-led, channel-siloed | Data-led, integrated across channels |
| Ownership | Agency keeps assets & tools | You own all assets and accounts |
| Iteration cadence | Quarterly reviews | Weekly tests, monthly insight reviews |
What's included
Everything you need to see real results — delivered with transparency and rigour.
- 1Account audit and restructure
- 2Keyword strategy and build
- 3Ad copy and extensions
- 4Monthly performance report
Why Clarity Digital?
- No black-box reporting — you see exactly what we do and why
- Senior strategists on every account, not junior account managers
- Data-first — every recommendation is backed by evidence
- Integrated thinking across every channel we manage
- You own all assets, accounts, and data from day one
Frequently Asked Questions
What minimum budget do you recommend for PPC?
We recommend a minimum of £2,000/month in ad spend for meaningful data and optimisation. Lower budgets can work in niche markets with low CPCs.
Do you manage Google Shopping campaigns?
Yes. We manage Search, Shopping, Performance Max, Display, and YouTube campaigns across the full Google Ads ecosystem.
Other Paid Media services
Trusted by Leading Brands
Real results from real clients.
"We implemented every suggestion and the results have been real — Core Web Vitals went from failing to passing, Total Blocking Time dropped by more than 50%, and our product content is now loading 47 times earlier on the page than before. Al has a way of cutting through the noise and getting to what actually matters, and that's not easy to find."
"Working with Digital Clarity was one of the best decisions I made for my business. Al is incredibly knowledgeable, responsive, and truly invested in helping you succeed."
"We have been working with Al and his team at Clarity Digital Agency for a few years. They have been a great SEO agency for us and we have seen tremendous amount of growth in organic visibility and leads."
From the Blog
Paid Media insights and analysis
Google Ads AI Max vs. Performance Max Comparison
A detailed comparison of Google Ads AI Max and Performance Max campaigns.
How to Run Google Ads AI Max Campaigns in 2025
A practical guide to running Google Ads AI Max campaigns effectively in 2025.
New Google Ads Features & Innovations (2025)
A roundup of the latest Google Ads features and innovations for 2025.
Ready to get started with Paid Search (PPC)?
Book a free brand assessment and we'll map out a tailored approach for your business.
Free Brand Assessment