Earned Media
Get cited in AI answers — not just ranked in search
Search is evolving. We optimise your content and authority so your brand appears in AI-generated answers, featured snippets, and zero-click results — the new front page of the internet.
Key Benefits
- Brand visibility in AI answer engines
- Featured snippet and People Also Ask dominance
- Schema markup for AI comprehension
- E-E-A-T authority building
60%
Of searches expected to get AI answers by 2026
40%
Increase in zero-click searches year-over-year
3x
Higher citation rate with proper schema markup
87%
Of AI answers cite sources with strong E-E-A-T signals
What is AEO & GEO?
Answer Engine Optimisation (AEO) is the practice of structuring content so it is selected as a direct answer by search engines and AI assistants — in featured snippets, People Also Ask boxes, voice search results, and AI Overviews. Generative Engine Optimisation (GEO) extends this to large language model outputs, ensuring your brand is cited in tools like ChatGPT, Perplexity, Google Gemini, and Microsoft Copilot.
Based on research from Princeton University's GEO study (2024) and Google Search Central.
Our Approach to AEO & GEO
The search landscape is undergoing its biggest shift since the introduction of mobile. AI-powered answer engines — from Google's AI Overviews to ChatGPT and Perplexity — are changing how users discover information. Instead of clicking through ten blue links, users increasingly get direct answers synthesised from multiple sources. If your brand isn't cited in those answers, you're invisible to a growing segment of your audience. At Clarity Digital, we pioneered AEO and GEO services because we saw this shift coming. Our approach combines deep technical SEO (schema markup, structured data, entity optimisation) with content strategy designed for citation — authoritative, factual, well-structured content that AI models trust and reference. We also monitor your brand's presence across AI platforms, tracking citation frequency, sentiment, and competitive share of voice in AI-generated results.
At a glance
AEO & GEO, visualized
A quick visual summary of how aeo & geo is scoped, delivered, and measured at Clarity Digital.
60%
Of searches expected to get AI answers by 2026
40%
Increase in zero-click searches year-over-year
3x
Higher citation rate with proper schema markup
87%
Of AI answers cite sources with strong E-E-A-T signals
Where the work goes
Typical effort split across the deliverables in this engagement.
- Strategy & planning38%
- Build & execution25%
- Measurement & insight25%
- Optimisation & growth13%
How the engagement unfolds
Relative time and intensity at each step of our aeo & geo process.
Typical agency vs Clarity Digital
How our approach to aeo & geo differs from the industry default.
| Typical agency | Clarity Digital | |
|---|---|---|
| Reporting | Vanity metrics in monthly PDFs | Live dashboards tied to revenue |
| Team | Junior account managers | Senior strategists on every account |
| Decisions | Opinion-led, channel-siloed | Data-led, integrated across channels |
| Ownership | Agency keeps assets & tools | You own all assets and accounts |
| Iteration cadence | Quarterly reviews | Weekly tests, monthly insight reviews |
How Our AEO & GEO Process Works
- 1
AI Visibility Audit
We query major AI platforms (ChatGPT, Perplexity, Gemini, Copilot) for your target topics and map where your brand is — and isn't — being cited.
- 2
Content & Entity Strategy
We identify content gaps and build an entity-based content plan that positions your brand as the authoritative source AI models should cite.
- 3
Schema & Structured Data
We implement comprehensive schema markup (FAQ, HowTo, Organization, Article, DefinedTerm) to help AI systems understand and extract your content accurately.
- 4
Authority Signal Building
We build E-E-A-T signals through expert-authored content, digital PR, industry citations, and cross-platform brand consistency that AI models use to evaluate trustworthiness.
- 5
AI Citation Monitoring
We continuously monitor AI outputs for your brand and competitors, tracking citation frequency, accuracy, and sentiment — adjusting strategy based on real data.
What's included
Everything you need to see real results — delivered with transparency and rigour.
- 1AEO content audit and recommendations
- 2Schema implementation plan
- 3FAQ and structured content library
- 4AI citation monitoring report
Why Clarity Digital?
- No black-box reporting — you see exactly what we do and why
- Senior strategists on every account, not junior account managers
- Data-first — every recommendation is backed by evidence
- Integrated thinking across every channel we manage
- You own all assets, accounts, and data from day one
Key Takeaways
- By 2026, an estimated 60% of search queries will receive AI-generated answers — brands not optimised for AEO/GEO will lose significant visibility.
- AEO focuses on traditional search features (featured snippets, PAA, voice); GEO focuses on generative AI outputs (ChatGPT, Perplexity, Gemini).
- Schema markup and structured data are foundational — they help AI systems parse and cite your content correctly.
- E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals are the primary trust factors AI models evaluate.
- AEO/GEO doesn't replace SEO — it builds on SEO foundations and extends visibility into new AI-driven channels.
Frequently Asked Questions
What is AEO and how is it different from SEO?
AEO (Answer Engine Optimisation) focuses on getting your content cited in direct answers — in AI tools, featured snippets, and voice search — rather than traditional ranked listings. While SEO aims for page-one rankings, AEO aims for position zero: the direct answer.
Can GEO work alongside our existing SEO strategy?
Yes — in fact, the best GEO strategies build on strong SEO foundations. We integrate both into a unified visibility programme that covers traditional search, AI search, and voice.
How do you measure AEO and GEO success?
We track featured snippet wins, People Also Ask appearances, AI citation frequency across major platforms (ChatGPT, Perplexity, Gemini), brand mention sentiment in AI outputs, and overall organic visibility trends.
Is AEO/GEO relevant for B2B companies?
Absolutely. B2B buyers increasingly use AI tools for research and vendor evaluation. Being cited in AI answers during the consideration phase significantly influences purchase decisions.
What is the difference between AEO and GEO?
AEO targets traditional answer features (featured snippets, PAA boxes, voice search). GEO specifically targets generative AI outputs — ensuring your brand is cited when users ask ChatGPT, Perplexity, or Google Gemini questions relevant to your expertise.
Related Services
Services that work best alongside AEO & GEO.
Other Earned Media services
Trusted by Leading Brands
Real results from real clients.
"We implemented every suggestion and the results have been real — Core Web Vitals went from failing to passing, Total Blocking Time dropped by more than 50%, and our product content is now loading 47 times earlier on the page than before. Al has a way of cutting through the noise and getting to what actually matters, and that's not easy to find."
"Working with Digital Clarity was one of the best decisions I made for my business. Al is incredibly knowledgeable, responsive, and truly invested in helping you succeed."
"We have been working with Al and his team at Clarity Digital Agency for a few years. They have been a great SEO agency for us and we have seen tremendous amount of growth in organic visibility and leads."
From the Blog
Earned Media insights and analysis
AI SEO for Ecommerce: 12 Practical Strategies to Optimize for ChatGPT, Perplexity, and AI Search in 2026
12 actionable strategies to optimize your ecommerce site for AI-powered search engines like ChatGPT and Perplexity.
Why Online Reputation & Reviews Matter for AI Search Optimization
How online reputation and customer reviews impact your visibility in AI-powered search results.
Why Technical SEO is Important for AI Search Optimization (GEO)
The critical role of technical SEO in AI search optimization and GEO strategies.
Ready to get started with AEO & GEO?
Book a free brand assessment and we'll map out a tailored approach for your business.
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